Portfolio — 2026 Product marketing · Product management · Social media · Strategy

Ideas that actually ship.

Places I’ve worked

I’m Natalie Ching, currently a Senior Analyst, Marketing Planning & Strategy at Walmart. I lead cross-functional campaigns, streamline workflows and support digital initiatives — creative strategy with operational thinking, so the work lands timely, user-centered and scalable. Open to product marketing, product management and social media roles.

See the experience↓ LinkedIn
01 About

Good marketing is a great idea and a clear path to launch — I care about both halves equally.

Natalie Ching
Natalie Ching
SF Bay Area

I’ve managed marketing campaigns at Chime and Morning Brew, combining creative strategy with operational thinking to deliver work that’s timely, user-centered and scalable. My experience spans media, healthcare, fashion, fintech and retail. With a New York University background in Integrated Design and Media, I bring a multidisciplinary approach to problem-solving and collaboration.

  • NowSenior Analyst, Marketing Planning & Strategy — Walmart
  • BeforeChime · Morning Brew · LoveShackFancy · PROPELLER · Danrie · NASA Ames
  • StudiedNew York University — B.S. Integrated Design & Media
  • Open toProduct Marketing Manager · Product Manager · Social Media Manager
02 Experience Click a role to expand

Where I’ve made things move.

  1. This chapter is still being written.

    • Marketing planning and strategy for the world’s largest retailer.
    • Full-time, joined July 2026.
    Full-timeType
    2026 →Since
    On-siteSan Bruno
    Marketing planningStrategyAnalysisRetail

  2. Owned marketing campaigns end-to-end, keeping complex and fast-shifting workstreams on track to drive member acquisition and retention.

    • Reshaped how the team operates by clearing approval bottlenecks and tightening cross-functional handoffs.
    • Moved campaigns from concept to launch faster as a result.
    • Balanced creative quality with the pace of a fintech product calendar.
    ContractType
    6 mosLength
    FintechIndustry
    Project managementMarketingProduct marketingAcquisitionRetention
  3. Associate Project Manager Jul 2025 — Jan 2026 · 7 mos

    Directed B2B marketing campaigns for a broad client base spanning major enterprises to early-stage startups, earning strong client loyalty and satisfaction.

    • Diagnosed and fixed workflow bottlenecks to accelerate delivery.
    • Kept internal teams and external clients aligned through clear kickoffs and disciplined follow-through.
    Account Operations Coordinator Aug 2024 — Jun 2025 · 11 mos
    • Project managed the end-to-end production of a branded article for Chase Southwest, “Flyin’ high and feelin’ fine”, published on CFO Brew.
    • Oversaw timelines, coordinated editorial, design and client teams, and ensured deliverables met brand standards and launch deadlines.
    2 rolesPromoted
    B2BCampaigns
    RemoteNew York
    Project managementAccount managementBranded contentClient kickoffsB2B marketing

  4. Helped seasonal fashion collections reach stores by connecting the design, logistics and merchandising sides of production.

    • Handled relationships and price negotiations with overseas factories to protect margins.
    • Inspected incoming samples closely enough to catch defects before they turned expensive.
    FashionIndustry
    4 mosLength
    GlobalFactory partners
    Project managementProduct developmentVendor negotiationQuality control

  5. Produced digital assets for healthcare and pharma campaigns, where staying inside brand and regulatory lines mattered as much as creativity.

    • Tested variations to learn what actually reached audiences.
    • Turned raw numbers into reporting executives could use.
    • Went beyond the brief by scouting AI tools and pitching my own campaign concept to senior leadership.
    HealthIndustry
    3 mosLength
    PitchedTo leadership
    Digital marketingProject managementA/B testingReportingAI tools

  6. Developed and scheduled branded content across platforms, timing every drop to seasonal marketing goals.

    • Tuned storefront copy and back-end SEO so products surfaced more easily for shoppers.
    • Sourced influencer partnerships matched to brand values to fuel growth and engagement.
    SocialFocus
    3 mosLength
    SEOStorefront
    Social media marketingSEOInfluencer partnershipsContent calendar

  7. Wrote automation that took manual grunt work out of processing research data, and kept instrumentation reading accurately through hands-on troubleshooting.

    • Reorganized how research data was stored so it stayed usable long after collection.
    • Where the operational mindset started: make the process reliable, then make it faster.
    PythonAutomation
    3 mosLength
    DataAnalysis
    PythonData analysisInstrumentationResearch
Education New York University — B.S., Integrated Design and Media Sep 2020 — Dec 2023 · Zeta Tau Alpha

Focused on the intersection of design, technology and communication, with coursework in user experience, digital production, web development and creative coding. Built a strong foundation in cross-disciplinary collaboration, visual storytelling and emerging tools for product-focused problem-solving.

Skills 24 endorsed skills across marketing, design and code Full list under Capabilities · Zeta Tau Alpha
Full profile on LinkedIn→
03 Selected work Scroll →

Work that made it out the door.

Six very different briefs across six industries. Same approach: find the true thing, then build the path that gets it launched.

Flyin’
High
Chase Southwest × CFO Brew · Morning Brew · 2025

Branded content campaign

Project managed the end-to-end production of “Flyin’ high and feelin’ fine”, a branded article for Chase Southwest published on CFO Brew, aligning editorial, design and client teams to brand standards and launch deadlines.

  • PMEnd-to-end
  • 3Teams aligned
Concept
to Launch
Chime · 2026

Member acquisition & retention campaigns

Owned campaigns end-to-end on fast-shifting workstreams, cleared approval bottlenecks and tightened handoffs so work moved from concept to launch faster.

  • E2EOwnership
  • FasterConcept → launch
Inside
the Lines
PROPELLER · 2023

Healthcare & pharma digital assets

Produced regulated campaign assets, tested variations to learn what reached audiences, built executive-ready reporting, and pitched an original campaign concept to senior leadership.

  • A/BTesting
  • 1Pitch to leadership
Every
Drop
Danrie · 2023

Seasonal social & storefront SEO

Built and scheduled cross-platform branded content around seasonal goals, tuned storefront copy and back-end SEO, and sourced values-aligned influencer partners.

  • MultiPlatform
  • SEOStorefront
Sample
to Store
LoveShackFancy · 2023

Seasonal collection production

Connected design, logistics and merchandising, negotiated pricing with overseas factories to protect margins, and caught sample defects before they got expensive.

  • GlobalFactory partners
  • QCSample inspection
Less
Grunt Work
NASA Ames Research Center · 2020

Research data automation

Wrote Python automation to remove manual steps from research data processing, kept instrumentation accurate, and restructured data storage for long-term use.

  • PythonAutomation
  • DataRestructured

Want the full story on any of these?

Get in touch→
04 Capabilities

What I bring to the table.

01

Campaign management

Owning marketing campaigns end-to-end, from brief and kickoff through launch and wrap.

  • Acquisition & retention campaigns
  • B2B and B2C
  • Timelines, budgets, deliverables
02

Project & product management

Finding the bottleneck, fixing it, and tightening the handoffs so teams ship faster.

  • Roadmaps & approval flows
  • Cross-functional handoffs
  • Process design
03

Product marketing

Translating product goals into campaigns that are timely, user-centered and scalable.

  • Go-to-market support
  • Messaging & positioning
  • Launch coordination
04

Social media management

Branded content, social calendars, storefront copy and influencer partnerships.

  • Cross-platform scheduling
  • SEO fundamentals
  • Influencer sourcing
05

Digital production

Producing assets that respect brand and regulatory lines without losing the idea.

  • Figma · Premiere Pro
  • Regulated industries
  • Variation testing
06

Data & reporting

Turning raw numbers into reporting leadership can act on, with a bit of Python when it helps.

  • Performance reporting
  • Data analysis
  • Automation
Marketing & operations
MarketingDigital MarketingSocial Media MarketingProject ManagementAccount ManagementProduct DevelopmentSales OperationsSearch Engine Optimization (SEO)Data Analysis
Design
User Experience Design (UED)Graphic DesignFigmaAdobe PhotoshopAdobe IllustratorAdobe InDesignAdobe Premiere ProAfter Effects
Code & tools
PythonJavaScriptHTML5CSSWeb DevelopmentUnityGameMaker Studio
05 Off the clock

When I’m not shipping.

01

Teaching Pilates

Reformer instructor at BODYROK. Early classes, a very good playlist, and a soft spot for anyone in the back row who thinks no one can see them.

  • StudioBODYROK
  • FormatReformer, 45 min
  • MottoSlow is strong
02

Currently reading

Mostly fiction, occasionally a book that makes me reorganise my whole week.

  • Tomorrow, and Tomorrow, and TomorrowGabrielle Zevin · the one I press on everyone
  • Crying in H MartMichelle Zauner · read with snacks nearby
  • The Creative ActRick Rubin · one page at a time, on purpose
  • Funny StoryEmily Henry · for the plane
03

Matcha & a laptop

My favourite cafés in the city for a long, quiet work session.

  • Tadaimaiced matcha, window seat
  • Cere Teafor the deep-focus days
  • Q Specialty Coffeewhen it’s a coffee day
Let’s make something that ships nataliekching@ gmail.com
LinkedIn Email Résumé (PDF)

Based in the San Francisco Bay Area, most recently New York. Open to conversations about product marketing, product management, social media management and campaign strategy.